The Client

A growing Airbnb property management company in Miami, Florida, operating in one of the most competitive short-term rental markets in the U.S. While the business had active listings and proven operational experience, it lacked search visibility for high-intent terms like Airbnb property management, allowing larger brands and aggregators to dominate demand across Google and Maps.

The Objective

The goal was to secure top rankings for core Airbnb management keywords, increase visibility across Google Search, Google Maps, and AI-powered discovery platforms, and turn search demand into qualified owner inquiries. The broader objective focused on strengthening brand authority in Miami while driving steady organic traffic and high-intent leads.

• Rank top three for Airbnb property management
• Expand visibility across Google, Maps, and AI search
• Increase organic traffic and qualified inbound leads

The Challenge

Despite operating in a high-demand market, the website struggled to compete organically. Rankings were buried deep in search results, topical authority was fragmented, and stronger brands were winning visibility through better SEO foundations. Local signals and Map Pack performance were underutilized, resulting in fewer inbound calls and fewer owner inquiries.

• Core keyword rankings stuck beyond page five
• Weak topical depth around Airbnb management services
• Under optimized Google Business Profile and local signals

The Solution

We implemented a performance-focused SEO strategy built to compete at the top of a saturated Miami market.

Visibility Expansion:
The site was restructured around commercial intent keywords “Airbnb management”, with refined service pages aligned with how property owners search. Visibility was extended beyond Google SERPs by strengthening citations and entity mentions across AI platforms such as ChatGPT, Perplexity, Claude, and Gemini.
Authority Building:
We developed structured topical maps, historic content signals, and service-focused clusters to establish Airbnb management authority. Supporting content and strategic link acquisition reinforced relevance and competitive strength.
Local & Trust Signals:
Google Business Profile optimization was paired with review volume growth, response strategies, and reputation management to increase trust and engagement. Local citations and Map Pack signals were strengthened to capture high-intent searches.
Conversion Power:
Pages were optimized to convert traffic into inquiries through clear positioning, service clarity, and intent-focused calls to action. Performance tracking ensured continuous optimization across rankings, traffic, and leads.

The Result

The campaign delivered strong, sustained gains in a highly competitive market. The primary keyword, Airbnb property management, moved from position 80 to the top 3. Monthly organic traffic increased from 2.3K to 4.3K visits, total ranking keywords grew from 5.8K to 7.8K, and Google Business Profile performance surged with an 88% increase in calls. The company now holds a dominant search presence for Airbnb management in Miami across Google and AI-driven results.