The Client

A residential and commercial cleaning company that began with no online presence and just one local operation. In less than two years, they scaled into a million-dollar business, serving multiple neighborhoods and cities. Their core expertise covers house cleaning and commercial contracts, but digital visibility was their missing link.

The Objective

The company aimed to move beyond one primary city and expand across nationwide markets while building strong digital visibility. The goal was to dominate Google’s local results, establish brand authority, and capture consistent demand from both residential and commercial clients.

Expand reach to multiple cities and states
Build lasting digital visibility and trust
Generate steady calls, leads, and recurring bookings

The Challenge

The client started with zero digital footprint. They operated in one city, had duplicate content, and lacked dedicated location service pages. Their blog posts were under-optimized, their Google Business Profile was incomplete, and they had no backlinks, citations, or niche authority. Most services were not even listed online, leaving them invisible in search results.

No structured local presence or authority signals
Limited and weak content with poor optimization
Missing technical SEO and brand credibility online

The Solution

We designed a comprehensive Local SEO strategy built on market research, competitive analysis, and clear KPIs. Our approach was designed not just to grow rankings but to build a scalable digital foundation.

Multi-Geo Targeting: Built optimized location pages for each city, ensuring unique content and hyperlocal relevance.
Technical SEO: Fixed site architecture, improved crawlability, optimized schema, and boosted site speed and mobile performance.
Local SEO: Fully optimized Google Business Profiles, created service-specific categories, uploaded geotagged photos, and launched local awareness campaigns across neighborhoods.
Content Strategy: Conducted gap analysis, produced new service pages, created content hubs, and added high-value blogs around cleaning queries.
Schema & Tracking: Implemented LocalBusiness schema, set up advanced tracking to monitor conversions, calls, and CTR improvements.
Reputation Management: Initiated review acquisition campaigns and streamlined customer feedback responses.
Link Building & Partnerships: Built high-authority backlinks through community partnerships, local sponsorships, and industry placements.
UX & CRO: Redesigned page structure with better navigation, compelling CTAs, and clear booking forms to maximize conversions.

This integrated system transformed the client’s digital visibility into a revenue-driving asset.

The Result

Within months, the cleaning company’s organic traffic grew from zero to over 10,000 monthly visits. Lead volume increased by more than 5,000%, while rankings soared into the top three for all core commercial keywords across Google Search and Local Map Pack. The business successfully scaled into multiple cities with consistent, high-intent customer acquisition.