The Client

A dental practice in NYC, United States, despite having a sufficient digital presence, its keywords rankings were lodged on page two of Google for its most valuable transactional keywords. The challenge was to break into the first page and secure top three rankings in both Google SERPs and the Local Map Pack.

The Objective

The goal was clear: move rankings from positions 15+ into the top three for high-commercial-intent dental keywords in New York City. This meant restructuring on-page SEO, targeting high-value keywords such as “dentist near me” and “emergency dentist,” producing relevant blog content, driving targeted organic traffic, and increasing lead generation through organic channels while also building brand awareness in both Google and AI search results.

The Challenge

The dental practice had visibility but lacked efficiency. Technical SEO was disorganized, keyword cannibalization existed, and page speed was poor. Blogs offered little purpose or authority. Internal linking was inconsistent, and Google Business Profile optimization was incomplete. Though the practice had some backlinks, the off-page strategy was weak. Competing with highly saturated NYC dental markets made the climb even harder.

Weak on-page structure and keyword cannibalization
Unoptimized Google Business Profile and citations
No purposeful content strategy or topical authority

The Solution

We created a comprehensive, dentistry-specific SEO roadmap designed to push the practice into the top three results.

Technical SEO Fixes: Improved page speed, fixed broken links, resolved cannibalization, and applied structured schema across all service pages.
On-Page Optimization: Cleaned internal linking flows, refined meta titles and headings, and aligned content with patient search intent.
Local SEO Boost: Fully optimized Google Business Profile, added consistent NAP citations, and encouraged review growth with a streamlined system.
Content Strategy: Replaced thin blogs with educational, patient-centered articles and built content hubs targeting high-value dental queries.
Authority Building: Listed the practice on trusted dental directories and improved local link-building campaigns with niche and community sources.
UX & CRO Enhancements: Simplified website navigation, added strong CTAs, improved form placement, and optimized layouts for mobile patients.
Social Engagement: Launched awareness campaigns highlighting dental services and community presence, strengthening credibility and visibility.

This multi-layered approach gave the practice the authority, relevance, and technical performance needed to dominate search.

The Result

The results were transformational. All major transactional keywords ranked in the top three positions across both Google SERPs and the Local Map Pack. Daily organic users grew by 200%, climbing from 30 to over 90. Impressions surged from 4K to 23K, and organic leads increased by more than 300%. The practice expanded its reach across NYC and became highly discoverable by patients actively searching for dental care.