Market Context

A professional dog walking service operating in New York City, one of the most saturated local service markets in the U.S. Despite strong real-world service quality, competition from national platforms and aggregators made it difficult to secure consistent visibility across Google Search and Maps. High-intent searches like “dog walker NYC” and “dog walking service NYC” were extremely competitive, requiring top-notch local SEO execution to win and hold top positions.

Growth Objectives

The mission was not only to reach the top of Google, but to own and defend top visibility across Manhattan, Brooklyn, and NYC searches. The focus centered on dominating Local Pack placements, securing #1 organic rankings for commercial dog walking keywords, and maintaining long-term ranking stability that continuously drives bookings.

• Secure Top-1 rankings for dog walking keywords
• Dominate Google Maps visibility in NYC
• Maintain rankings against national competitors

Competitive Constraints

The market was crowded with large platforms, strong brand signals, and aggressive ad spend. Ranking volatility was common, and Local Pack positions frequently rotated. Without precise location relevance, behavioral signals, and sustained engagement, even top rankings could disappear quickly.

• Heavy competition from national dog walking platforms
• High Local Pack volatility across NYC neighborhoods
• Need for ranking durability, not temporary wins

Local Search Dominance

We implemented a local dominance framework designed specifically for competitive markets like NYC service searches.

1. SERP Position Lock-In
  Service pages were refined around NYC dog walking intent, aligning keyword targeting with how residents search by service type and location. Underperforming blog posts were revived with fresh content and advanced on-page SEO. On-page signals reinforced relevance for both organic rankings and Map Pack inclusion.
2. Map Pack Authority Signals
  Google Business Profile optimization focused on proximity strength, engagement signals, and review consistency. This ensured visibility across both mobile and desktop Maps, where booking intent is highest.
3. Ranking Defense & Stability
  Ongoing optimization, internal reinforcement, and authority signals ensured that top positions were not only achieved but maintained, even as competitors fluctuated.

Performance Outcome

LocalMighty, a leading local SEO agency, helped the dog walking business secure #1 rankings for more than eight core NYC dog walking keywords, including “dog walker NYC” and “dog walking service NYC.” Daily clicks increased by 170%, while impressions nearly doubled within 28 days. Most importantly, these top positions were consistently maintained, delivering sustained visibility across Google Search and the NYC Local Pack and converting that exposure into steady, high-intent booking traffic.