Market Context

A Chicago-based property builder and direct buyer operating in a highly competitive real estate market needed consistent visibility across construction-focused searches and seller-intent queries. Despite strong real buying power and active development projects, online visibility did not reflect the market’s strength.

Search Growth Objective

The objective was to dominate page-one rankings and Local Pack visibility for both builder-specific searches and motivated seller intent. Core focus keywords included “Chicago builder” (construction authority) and “sell property” (direct buyer intent), supported by long-term SERP stability.

Barriers to Visibility

Organic search performance was fragmented. Builder-related keywords were stuck beyond page 2, while seller-intent terms yielded no initial discoveries. Google lacked clarity on the brand’s dual role as both builder and buyer, weakening trust signals and suppressing Local Pack exposure.

Local SEO Execution

LocalMighty deployed a dual-intent local SEO strategy designed specifically for builders who also acquire properties:

-> Rebuilt landing pages to clearly separate construction services and direct property acquisition

-> Strengthened Google Business Profile signals around buying intent, trust, and responsiveness

-> Reinforced Chicago-specific entity signals across neighborhoods and property types

-> Aligned on-page content, internal links, and structured data to match how sellers actually search

This unified Google Search and Maps visibility under one clear real estate authority by aligning builder and buyer intent through structured local SEO implementation. The approach combined page-level optimization, Local Pack signals, and intent-based content refinement to ensure consistent rankings, stronger trust signals, and sustained visibility across competitive Chicago searches.

Measurable Impact

The campaign delivered sustained SERP and Local Pack control:

• “Chicago builder” moved from the 30s to the Top 6
• “Sell property” from no visibility to #1 on Google
• Daily clicks increased from 6 to 55 → +817% growth
• Daily organic users grew from under 10 to 100+ → 900%+ growth

• Rankings were achieved and consistently held, not temporarily spiked

The Chicago real estate brand now owns both construction authority and seller-intent visibility, generating steady, high-quality inbound opportunities.

LocalMighty also published a comprehensive Local SEO guide for real estate professionals to help them learn effective, up-to-date real estate SEO strategies.