In Raleigh, North Carolina, this roofing company struggled to improve rankings and lead volume on Google, missing the top three Map Pack and organic results, where over 90% of calls and bookings originate. Competitors with strong reputations captured high-intent searches like roofing raleigh and roofing repair raleigh nc. The challenge: convert real-world trust into search visibility and steady roofing leads in Raleigh.
The roofing company wanted to break into the top tier of Raleigh search results for its most valuable services. The focus was on ranking for high-intent roofing keywords, improving visibility across Google Search, Google Maps, and emerging AI-driven results, and turning that visibility into steady phone calls. At the core, the objective was to increase qualified roofing leads, outperform local competitors, and build lasting authority in the Raleigh market.
• Secure top rankings for roofing Raleigh and roofing repair Raleigh, NC
• Dominate Google Maps and organic search visibility in Raleigh
• Drive consistent, high-quality organic traffic and roofing leads
The roofing company had very little organic traffic for commercial-intent keywords and a limited number of reviews. Core service terms were stuck on pages 2 and 3, while competitors with weaker service quality were dominating Google search results due to stronger SEO foundations. The website lacked local relevance signals, authority-driven content, and a structured approach to support rankings in Raleigh.
• Lack of niche authority and Raleigh-focused service page optimization for roofing and roof repair
• Weak content depth with no supporting blogs or topical relevance
• Limited local authority signals, including backlinks, citations, and Map Pack optimization
To turn the roofing company into a top-performing search asset in Raleigh, we executed a focused
roofing SEO strategy built around four core pillars, each designed to drive measurable rankings, traffic, and leads.
Visibility Expansion:
We re-optimize the site around Raleigh-specific intent by refining the dedicated roofing and roof repair service landing page to align with how homeowners actually search. Beyond traditional Google SERP improvements, we strengthened citations and brand mentions across AI search platforms, including ChatGPT, Perplexity, Claude, and Gemini, ensuring the business surfaced consistently wherever homeowners look for roofing recommendations.
Topical Authority Building:
We developed supporting content that answered real homeowner questions around roof repairs, inspections, and storm damage. This content strengthened topical authority while earning trust signals. In parallel, we secured high-quality local backlinks and industry-relevant mentions to reinforce credibility within the Raleigh roofing market.
Local & Trust Signals:
We focused heavily on building reputation and reinforcing trust. Review volume and quality were improved through a structured review acquisition strategy, paired with thoughtful reply frameworks to strengthen engagement and credibility.
Google Business Profile optimization, consistent citations, and local references helped the company compete and win in the Map Pack while reinforcing real-world trust signals.
Conversion Power:
Every page was optimized to convert visibility into phone calls and service inquiries. Clear calls to action, service-focused messaging, and trust elements were placed strategically to guide homeowners from search to contact. Advanced tracking was implemented to monitor rankings, traffic, and lead performance, allowing continuous refinement and scaling.
This structured
Local SEO approach transformed the roofing company from limited online visibility into a dominant presence across Google Search, Google Maps, and AI-driven search platforms in Raleigh.
The strategy delivered rapid, measurable, and sustainable growth. High-intent roofing keywords moved from pages 2 and 3 into the top 3 positions. Daily organic clicks increased from 55 to over 200, impressions grew from 2,800 to more than 6,200 per day, and monthly organic traffic scaled from 2,000 to 5,500 visits. Most importantly, organic leads increased by 275%, establishing the company as a dominant roofing provider across Raleigh search results and Google Maps.
Increased Search Impressions
