The Starting Point

This New Jersey HVAC contractor had solid technical skills and a strong local reputation offline, but Google didn’t reflect that reality. Core service keywords like heating repair Lodi NJ and boiler repair Lodi NJ were buried in the 20s, limiting inbound calls during peak demand seasons. Visibility in the Local Pack was inconsistent, and organic traffic lacked momentum.

The Objective

LocalMighty set out to turn this HVAC business into the default local authority for heating and boiler services in Lodi, NJ, across both Google Search and Maps. The goal was simple but demanding: top rankings, steady call volume, and sustained trust signals that would hold through seasonal shifts.

The Local SEO Strategy

We executed a contractor-first local SEO framework, built specifically for HVAC businesses:

Repositioned the business as a single-purpose heating and boiler authority, tightening service relevance at every touchpoint
Optimized Google Business Profile signals around urgency-driven HVAC searches
Reinforced geographic trust using hyperlocal service language tied directly to Lodi neighborhoods
Built citations and placements on HVAC-specific and regional contractor directories, generating leads beyond Google alone
Strengthened brand consistency across local platforms to reinforce niche authority

Throughout the process, we worked closely with the contractor to align SEO execution with real-world service demand and seasonal priorities.

The Results

Within weeks, the impact was clear:

#1 rankings achieved and maintained for both heating repair Lodi NJ and boiler repair Lodi NJ
Daily organic clicks increased by 300%+, turning visibility into real service inquiries
Daily impressions grew by 75%, expanding reach across high-intent local searches
Monthly organic traffic tripled, rising from 900 to 2,700 visits
Local Pack presence stabilized, delivering consistent exposure during peak heating demand

More importantly, these rankings didn’t spike and drop. They held, proving the authority signals were strong and durable.

The Bigger Win

This wasn’t just about rankings. It was about building a recognizable local HVAC brand that homeowners trust when heating problems can’t wait. By combining Google Maps dominance, organic visibility, and contractor-focused branding, LocalMighty helped position this HVAC company as the go-to heating specialist in Lodi, New Jersey.

LocalMighty, a leading local SEO agency in the US, also published a comprehensive Local SEO guide for HVAC professionals to help them learn effective, up-to-date HVAC SEO strategies.